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Phase 6: Effectiveness Measurement:
PAR - Public Awareness Response
®

What are the perceptions of your stakeholders? Is your message being communicated clearly? Effectiveness measurement is a significant requirement of RP 1162, and it is a part of our full-service program. Whether you prefer collecting responses via the web, a business response card (BRC) integrated into your communication, phone surveys, focus groups, or mail surveys, Paradigm is your effectiveness measurement expert.

When integrating a BRC into your baseline communication, Paradigm will:

  • Set up a Business Reply Mail account
  • Receive all of the responses to the communication
  • Data enter (via PDQweb) the responses to the program
  • Provide documentation of the responses including the database
  • Summarize the responses and provide comparisons
  • Provide recommendations for continuous improvement in future prorgrams

We offer several response meachanisms for your programs response needs and a reporting tool that’s effective. PAR is a series of reports combined with an executive summary of the responses to your programs message.