Phase 6: Effectiveness Measurement:
PAR™ - Public Awareness Response®
What are the perceptions of your stakeholders? Is your message being communicated clearly? Effectiveness measurement is a significant requirement of, and it is a part of our full-service program. Whether you prefer collecting responses via the web, a business response card (BRC) integrated into your communication, phone surveys, focus groups, or mail surveys, Paradigm is your effectiveness measurement expert.
When integrating a BRC into your baseline communication, Paradigm will:
- Set up a Business Reply Mail account
- Receive all of the responses to the communication
- Data enter (via ) the responses to the program
- Provide documentation of the responses including the database
- Summarize the responses and provide comparisons
- Provide recommendations for continuous improvement in future prorgrams
We offer several response meachanisms for your programs response needs and a reporting tool that’s effective. is a series of reports combined with an executive summary of the responses to your programs message.

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