Overview
DIG™, Demographic Information Guide®, provides operators with a demographic profile of the Affected Public Residential Stakeholder Audience.
Section 8.4.2 of (Understandability of the Content of
the Message) states
that operators should pre-test public awareness materials for
their appeal to stakeholder audiences, and the messages for
their clarity, understandability and retain-ability. In addition,
a survey to targeted stakeholder audiences is an effective method
to assess understandability.
Knowing and understanding the demographic profile of your residential
stakeholder audience can help you create an effective and appealing
communication piece and choose the appropriate vehicle(s) to deliver
the required messages of .
Product Description
DIG™ provides the most current estimated
and projected demographic data coupled with the most advanced
GIS mapping system in the industry.
DIG™ Reports summarize demographics on the following levels
of geography:
- System
- Region
- Division
- District
- Zip Code
DIG™ Reports contain the following density data:
General Report
- Population--current and 5 year projected
- Age
- Ethnicity
- Hispanic
- Household--current and 5 year projected
- Owner Occupied Units vs. Renter Occupied Units
- Income
Zip Code Density Report
- Summary of Zip Codes intersecting your affected public buffer
DIG™ Maps geographically relate your chosen density data
set to your system centerline and buffer to understand the demographic
profile of the affected stakeholder audience.
Peace of Mind
DIG™ provides you with the intelligence needed
to design and implement effective communication vehicles.
It provides you with the piece of mind that your communications
will be positively received by your residential stakeholder audiences.
For a FREE Program estimate, contact your Sales or Account Service Rep or at 877-477-1162 x130.
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